In the last few years, more and more retailers are thinking about using all the selling channels they can. This is quite natural because if a business is present on more channels, they will probably reach more customers and eventually get more sales. If you are wondering whether including multi channel retailing to your business strategy is a good idea, you should check the advantages and disadvantages associated with this retailing.
We have actually highlighted the most important advantage of using multi channel retailing and that’s increased visibility. With its help, you can reach a significant number of people. It will make you stand out from the crowd and your business can expect more sales. Furthermore, multi channel retailing helps you become present in the places where your target audience is. There are people who use only specific sales channels and if your business can’t be found there you will lose these customers. What’s even worse is that they will find another company offering these products and become their loyal clients.
We should also mention that this business model lets you become more independent. Instead of focusing and depending on a single source of income, you will disperse your sources of income. For instance, Google may find something about your website that is suspicious and your website can become penalized. If you don’t have another sales channel, you will lose many of your potential clients who were using the search engine to find you. But, if you also have an Amazon store or a Facebook store, this change won’t be so important.
Finally, don’t forget that adding an extra sales channel doesn’t require much effort, energy, and knowledge and doesn’t affect existing sales channels. All it takes is a few hours and you are good to go even if you don’t have special knowledge in this area.
Obviously, there are some disadvantages involved too, but the good news is that you can prevent or stop them as they occur. For example, sellers present on multiple sales channels find it a little bit difficult to manage their stock in this way. They have to handle all the different channels. In addition, they must manage more things than before. If you want to simplify this process and overcome these problems, you should find a good management platform that can help you take control of all these things from one place.
If you’re looking to thrive in #TheFutureOfCommerce, you’ll need to build your store on infrastructure that can manage and maintain multi-channel retailing with minimal manual input from you https://t.co/MAv7iD2xI2 pic.twitter.com/rLL5BzgM0t
— Swym – Techstars ’17 (@swymit) 22 de marzo de 2018