Multi channel retailing represents a marketing strategy and tactics that provide customers an opportunity to buy goods in more than one way. This opportunity helps both customers and business owners in many different ways and that’s why learning more about this form of retailing is a must for modern, successful sellers. We will use this article to explain the different types of multi channel retailing.
First and foremost, there is so-called catalog channel. This is a channel that allows consumers to check the goods and place an order at any time of the day or night and from almost any place. Basically, sellers are gathering many products in one place, be it a printed catalog or an online store with one primary goal – to sell at least one of the products. Customers are purchasing stuff directly from the catalog sender via phone or by using the online catalog with just a few clicks. This sales channel promises safety, convenience, and quality of visual presentation.
The other option you have is store channel. These channels provide customers a chance to purchase products via touch and feel attributes. Although modern customers are spending more money online, we can’t say that classic sales in physical stores will become a thing of the past in the near future. People still want to touch and feel the products they are planning on buying. However, this is not the only reason why someone would want to use the store channel. Some other features that have proven to be important to most people include a cash payment, a reduced risk of buying goods that are not as you thought they are, personal service and immediate hold of the goods. We should also add the social and entertainment experience too.
Finally, we have the Internet sales channel. There a lot of things to talk about this type of multi channel retailing, but we should point out that the best thing is that you can provide a wide array of products. You can also use it to provide better, personalized info about specific products and service. There is no doubt that this is also a very convenient form of retailing for everyone involved in the process. Modern online stores also have detailed information about their products and services which makes it easier for the consumer to make a decision and get the right product.